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Category of personal data

How we use it – Purpose for processing

Legal basis for processing

Profile information including your name, phone number, postal address, email address, gender, age, date of birth, and profile picture.

We use this information to set up, authenticate, and administer your account on the Service, including your account for any loyalty program.

The processing is necessary for the performance of a contract with you, and to take steps prior to entering into a contract with you.

We use this information to communicate with you, including sending you service-related communications or transactional communications.

The processing is necessary for the performance of a contract with you.

We use this information to send you marketing communications in accordance with your preferences.

We will only use your personal data in this way: (i) where you have given us your consent to do so; or (ii) where the processing is necessary to serve our legitimate interests, namely engaging in direct marketing to customers who have not opted-out of the receipt of marketing communications about our similar products and services.

We use this information to deal with queries, questions, requests, or complaints submitted by or about you relating to the Service.

The processing is necessary to serve our legitimate interests, namely administering the Service, and for communicating with you effectively to respond to your queries, questions, requests, or complaints.

When you participate in a contest or sweepstakes, we use this information in order to authenticate your participation in accordance with the terms and conditions of the contest or sweepstakes, and to arrange or facilitate the delivery of any awards or prizes that you may win as a result of your participation.

The processing is necessary for the performance of a contract with you, and to take steps prior to entering into a contract with you.

Payment and transaction information, including the time, date, and value of transactions.

We use this information to facilitate transactions and provide you with the Service.

The processing is necessary for the performance of a contract with you.

We use this information to provide customer service and support.

The processing is necessary for the performance of a contract with you.

We use this information to detect and prevent fraud.

The processing is necessary to serve our legitimate interests, namely the detection and prevention of fraud.

Location data

We use limited GPS technology to determine your current location in order to provide you with relevant content for your location, including details of your closest stores.

The processing is necessary to serve our legitimate interests, namely administering the Service.

We will only use your personal data in this way to the extent that you have given us your consent to do so.

CCTV image data

When you visit any store that we operate, your image may be recorded by CCTV cameras that we maintain on site. We deploy CCTV cameras at our stores as a tool to help ensure the safety of our customers and employees and to protect our property.

The processing is necessary for our legitimate interests, namely ensuring the safety of our customers and employees and protecting our property.

Your comments, chats, and opinions, including details of any feedback, reviews, complaints, requests, questions, survey responses, and/or any other communications that you send to us or vendors acting on our behalf.

When you contact us directly (e.g., by email, phone, post, by completing an online form or by participating in an online chat or an online survey managed by us or our vendors), we record your comments, chats, opinions, questions, requests, complaints, and/or any other communications that you send to us or vendors acting on our behalf.

The processing is necessary to serve our legitimate interests, namely to respond to your questions, requests, comments and complaints, to evaluate and improve our products and services, and to inform our marketing and advertising activities.

Information received from social networks. If you interact with the Service through a social network, we receive information from the social network such as your name, profile information, and any other information that you permit the social network to share with third parties. The data we receive is dependent on your privacy settings with the social network.

We use this information to authenticate you and allow you to access the Service.

The processing is necessary for the performance of a contract with you.

We use this information to tailor the way that the Service is presented to you (such as the language in which it is presented to you).

The processing is necessary to serve our legitimate interests, namely tailoring the Service so that it is more relevant to our users.

Information about customers received from our franchisees.

We use customer data obtained from our franchisees to allow us to carry out customer experience surveys and to conduct research, analysis and data analytics in order to better understand our customers and to develop and improve our Service, Sites, products, restaurants, and the overall customer experience.

The processing is necessary to serve our legitimate interests, namely to better understand our customers, and to develop and improve our Service, Sites, products, restaurants, and the overall customer experience.

We use this information to send you marketing communications, advertisements and personalised content in accordance with your preferences.

We will only use your personal data in this way to the extent that you have given us your consent to do so.

Marketing information received from third-party partners with whom we work on joint promotional activities.

We use this information to send you marketing communications in accordance with your preferences.

We will only use your personal data in this way to the extent that you have given us your consent to do so.

Usage information, such as how long you use our products, your results when you use our products, any problems or issues you encounter while using our products, and any other information generated by the products about how you use them.

We use this information to analyse the performance of the Service, to fix or troubleshoot any problems with the Service, to improve the Service, and to develop new products and services.

The processing is necessary to serve our legitimate interests, namely improving our products and services, dealing with any problems related to our products and services, and developing new products and services.

We use this information to develop new products and features available through the Service, or to otherwise improve the Service.

The processing is necessary to serve our legitimate interests, namely ensuring our business and Service is constantly evolving to meet the evolving needs of our customers.

All personal data set out above.

We use any personal data we collect to operate, maintain, manage, and provide you with the features and functionality of the Service, to communicate with you, to monitor and improve the Service and business, and to develop new products and services.

The processing is necessary to serve our legitimate interests, namely to administer and improve the Service to help our business grow and remain competitive.

We share any personal data we collect with our affiliates within the Yum! Brands corporate group (including but not limited to affiliates that operate any of our Brands, namely KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill) to enable us and our affiliates to perform analysis and carry out data analytics in relation to aggregated cross-brand data about our customers and their use of, and engagement with, our products and services. Such analysis will enable us and our affiliates to monitor and improve the Service and business across the Yum! Brands corporate group, to evaluate and improve our products and services, to develop new products and services, and to inform and improve our marketing and advertising activities. 

The processing is necessary to serve our legitimate interests, namely to carry out analysis and data analytics in respect of customer data in order to monitor and improve the Service and business across the Yum! Brands corporate group, to evaluate and improve our products and services, to develop new products and services, and to inform our marketing and advertising activities.

We use this information to comply with lawful requests by public authorities (including, without limitation, to meet national security or law enforcement requirements), discovery requests, or where otherwise required or permitted by applicable laws, court orders, government regulations, or regulatory authorities (including, without limitation, regulatory authorities with responsibility for data protection, tax and/or employment), whether within or outside your country.

This processing is necessary for compliance with legal obligations to which we are subject where there is a legal obligation in place to disclose information or where there is a court or other legal order to provide information.

Where not legally required, processing is necessary for the purpose of our legitimate interests, namely maintaining our reputation as a good corporate citizen and making sure that we act ethically and responsibly in co-operating with relevant authorities, government bodies or regulators for the provision of information where appropriate.

We use this information for the purposes of planning, due diligence and implementation in relation to any commercial transactions (including but not limited to any sales, acquisitions or franchising) or service transfers (including but not limited to any outsourcing) involving Yum! Brands and/or its affiliates.

This processing is necessary for the purpose of the legitimate interests pursued by us. We have a legitimate interest in managing our business operations in the most effective way in order to preserve our business operations, grow our business, and maximise efficiency and effectiveness.

Information about how you access and use the Service. For example, how often you access the Service, the time you access the Service and the duration of your use of the Service, the approximate location from which you access the Service, whether you access the Service from multiple devices, and any other actions you take on the Service.

We use information about how you use and connect to the Service in order to tailor how we present the Service to you on your device.

Where the relevant information is collected through the use of non-essential cookies or any other non-essential tracking technologies, we rely on consent as the lawful basis for the collection and processing of your personal data.

Where the relevant information is collected through the use of essential cookies or through any other means (excluding non-essential cookies or any or any other non-essential tracking technologies), the processing is carried out on the basis that it is necessary to serve our legitimate interests, namely the tailoring of the Service to the user.

We use this information to inform and determine which products and services may be of interest to you and other customers for direct marketing and advertising purposes.

We will only use your personal data in this way to the extent that you have given us your consent to do so.

We use this information to monitor and improve the Service and business, to troubleshoot and resolve any problems or issues that arise in relation to the Service, and to inform the development of new products and services.

Where the relevant information is collected through the use of non-essential cookies or any other non-essential tracking technologies, we rely on consent as the lawful basis for the collection and processing of your personal data.

Where the relevant information is collected through the use of essential cookies or through any other means (excluding non-essential cookies or any or any other non-essential tracking technologies), the processing is carried out on the basis that it is necessary to serve our legitimate interests, namely to monitor and resolve issues with the Service, and to improve the Service generally.

Log files and information about your device. We collect information about the computer, tablet, smartphone, or other electronic device that you use to connect to the Service. This information may include, but is not limited to, device type, unique device identification numbers, operating systems, browsers, and applications connected to any of the Sites and/or the Service through the device, your mobile network, your IP address, and your device's phone number (if it has one).

We use information about how you use and connect to the Service in order to tailor how we present the Service to you on your device.

Where the relevant information is collected through the use of non-essential cookies or any other non-essential tracking technologies, we rely on consent as the lawful basis for the collection and processing of your personal data.

Where the relevant information is collected through the use of essential cookies or through any other means (excluding non-essential cookies or any or any other non-essential tracking technologies), the processing is carried out on the basis that it is necessary to serve our legitimate interests, namely the tailoring of the Service to the user.

We use this information to inform and determine which products and services may be of interest to you for direct marketing and advertising purposes.

We will only use your personal data in this way to the extent that you have given us your consent to do so.

We use this information to monitor and improve the Service and business, to prevent and detect fraud, to troubleshoot and resolve any problems or issues that arise in relation to the Service, and to inform improvements to the Service generally.

Where the relevant information is collected through the use of non-essential cookies or any other non-essential tracking technologies, we rely on consent as the lawful basis for the collection and processing of your personal data.

Where the relevant information is collected through the use of essential cookies or through any other means (excluding non-essential cookies or any or any other non-essential tracking technologies), the processing is carried out on the basis that it is necessary to serve our legitimate interests, namely to monitor and resolve issues with the Service, to prevent and detect fraud, and to improve the Service generally.